Google dating service
Three Google executives have overseen the service, which has undergone substantial changes leading to a redesign in November 2015.
Google is the company's fourth foray into social networking, following Google Buzz (launched 2010, retired in 2011), Google Friend Connect (launched 2008, retired by March 1, 2012), and Orkut (launched in 2004, as of 2013). Features included the ability to post photos and status updates to the stream or interest based communities, group different types of relationships (rather than simply "friends") into Circles, a multi-person instant messaging, text and video chat called Hangouts, events, location tagging, and the ability to edit and upload photos to private cloud-based albums.
These sections optionally link to other social media accounts one has, any blogs one owns or have written or sites one is a contributor to. Once a circle is created, a Google user can share specific private content to only that circle.
For example, work themed content can be shared with only colleagues, and one's friends and family could see more personal content and photos.
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Facebook founder Mark Zuckerberg instituted a company-wide "lockdown", signaling that employees were supposed to dedicate time to bringing Facebook's features into line with Google .
In an interview with Steven Levy published on May 28, 2015, Horowitz said that Google was about to undergo a "huge shift" that would better reflect how the service is actually used.
By that time, two core Google functions, communications and photos, had become standalone services.
The everything setting as its name implies filters nothing out from people in that Circle.
The remaining two positions control the quantity of posts which appear in one's main Stream, but the algorithm controlling what shows has not been disclosed.